PRODUCT DESIGN + DEVELOPMENT
Products should be intuitive, simply integrated + spark joy.
Ruffwear, Winter ‘19:
Pacific Ring™ + Pacific Loop™ Toys
Why?
Avalanche search-and-rescue canines and Handlers need an improved system for training the action of finding and retrieving humans in an avalanche.
My roles:
Concept Creation
Research + Development
Design Lead
Color Strategist
Observational research uncovered additional constraints + desires:
Enhance engagement
Stand up to extreme weather
Easy to hide from the dogs
Durable against biting & thrashing
Ease of use with thick gloves on
Quick to locate if dropped
Doesn’t sink in the snow
Not ‘aggressive’ in its styling
Ruffwear, Winter ‘18:
Knot-a-Hitch™
Why?
When car camping with dogs we need to balance stewardship with adventure. We need a campsite dog-hitching system that is flexible, comprehensive, intuitive and fun— allowing your dog to roam at camp while remaining on leash.
My roles:
Concept Creation
Research + Development
Design Lead
Color Strategist
REI “Top Rated” Product
Ruffwear, Winter ‘18:
Restcycle™ Bed
Why?
After witnessing mounds of EVA foam offcuts go from factory to landfill we wanted to divert the waste stream of unused foam perforations.The soft, durable, closed-cell properties lended itself well to a mattress application.
My roles:
Concept Creation
Research + Development
Design Lead
Color Strategist
2018 Environmental Award, Outdoor Retailer Mountain News
Product Gallery Continued
Check it out here: