The Lab—
Led 15 Teammates
Celebrated 5 DTC Launches
5% Donated from Profits
Loads of Raw Material Diverted from the Landfill
My Role as:
Facilitator
Strategist
Designer
Developer
Ruffwear, 2019 - 2022
“The Lab” was a cross-functional team I facilitated from 2019 -2022 that started as an identified business opportunity in 2017 through trend and consumer research. The pandemic caused unprecedented growth in the DTC market and we learned a lot in flux during this time. By 2020, the Lab’s success was well-established based on the team objectives.
The Lab now consists of 15 people, all experts in areas like packaging design, SEO analytics, and content creation.
